Multani Mitti, also known as Fullers Earth, is a natural clay widely used in traditional and modern skincare formulations for its deep cleansing and oil-absorbing properties. It is a fine, earthy powder that is rich in minerals such as magnesium, silica, calcium, and iron, which contribute to its skin-purifying effects. Multani Mitti is highly valued in cosmetic use because of its strong ability to absorb excess oil, dirt, and impurities from the skin surface. It is commonly used in face masks, packs, scrubs, and cleansing treatments designed for oily and acne-prone skin. When applied to the skin, it helps tighten pores and gives a cooling sensation, which makes it especially popular in hot and humid climates. The ingredient works by drawing out sebum and toxins from clogged pores, leaving the skin feeling fresh, clean, and refreshed. It is often combined with natural ingredients like rose water, aloe vera, turmeric, honey, or sandalwood to enhance its skincare benefits. Multani Mitti is used in both facial and body care treatments, including exfoliating packs that help improve skin texture and brightness. It is also included in some hair care applications as a scalp mask to reduce oiliness and remove buildup. The clay is suitable for deep cleansing treatments but should be used carefully on dry or sensitive skin because it may cause excessive dryness if overused. Cosmetic grade Multani Mitti is typically processed and purified to remove impurities and ensure safe topical application. Due to its natural detoxifying and oil-control properties, it remains a popular ingredient in herbal and Ayurvedic skincare formulations.